E-Commerce Website Redesign & Performance Optimization
FashionHub
E-Commerce
Web DevelopmentUI/UX DesignPerformance Optimization
Measured outcomes
2024 — UX research, redesign, phased rollout · Duration: 14 weeks
+45%
Conversion rate
120 days post-launch
-30%
Cart abandonment
Mobile checkout
2.5×
Average order value
Recommendation uplift
5.2s → 1.8s
Category page load
Median LCP
The Challenge
FashionHub faced 68% mobile cart abandonment and declining repeat purchases due to a cluttered catalog UX and 5.2s average load time on category pages.
Our Solution
We delivered a mobile-first redesign with faceted search, one-page checkout, personalized recommendations, and image optimization across 2,400+ SKUs.
Key Results
- 45% increase in conversion rate within 120 days
- 30% reduction in cart abandonment on mobile
- 65% improvement in mobile engagement (pages per session)
- 2.5× increase in average order value via recommendation engine
"The redesign completely transformed our online store. Customers love the new experience, and sales have never been better."
Sarah Johnson
Head of E-Commerce, FashionHub
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