PayMyTrip — Travel SEO & UX Optimization
PayMyTrip
Travel & Tourism
SEO ServicesUI/UX DesignWeb Development
Measured outcomes
2024 — SEO audit, UX redesign, technical implementation · Duration: 6 months (ongoing SEO retainer)
+60%
Completed bookings (organic)
6-month window
52 → 91
Mobile PageSpeed
Google Lighthouse
18 terms
Top-10 keywords
High-intent travel queries
-42%
Checkout abandonment
Mobile funnel
The Challenge
PayMyTrip competed for high-intent travel queries but suffered from thin landing pages, slow mobile performance, and incomplete booking flows — organic traffic was growing but completed bookings lagged.
Our Solution
We implemented entity-focused SEO, improved information architecture for route and destination pages, optimized Core Web Vitals, and redesigned checkout UX to reduce friction on mobile.
Key Results
- 60% more completed bookings from organic traffic within 6 months
- PageSpeed mobile score improved from 52 to 91
- Top-10 rankings for 18 high-intent destination keywords
- 42% reduction in mobile checkout abandonment
"Organic bookings became a real revenue channel after the SEO and UX work. The team understood travel buyer intent, not just rankings."
PayMyTrip Team
Travel Platform, India
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